Content Creation & Toys

Ryan Kaji

Estimated Net Worth

$100 Million

Portrait of Ryan Kaji

Quick Facts

  • Full Name Ryan Haruto Nguyen (formerly Guan)
  • Born October 6, 2011
  • Nationality American
  • Primary Sources YouTube, Ryan's World Toys, Licensing

Biography

Ryan Kaji is an American YouTuber who started his channel at age 3. His toy review and educational content has made him one of the highest-earning YouTubers, with his brand extending into toys, clothing, and educational content.

Sources of Wealth

YouTube Revenue

~$50 Million

Ad revenue from his YouTube channels with billions of views, making him consistently one of the top-earning YouTubers globally.

Ryan's World Toy Line

~$30 Million

Licensing deals with major toy manufacturers like Bonkers Toys and Playmates Toys, creating Ryan's World branded toys sold in major retailers worldwide.

Brand Partnerships & Licensing

~$20 Million

Various brand partnerships, merchandise deals, and licensing agreements for clothing, books, and educational content across multiple platforms.

Last Updated: August 14, 2025