NBA Legacy & Investments

Kobe Bryant Estate

Estimated Net Worth

$600 Million

Portrait of Kobe Bryant Estate

Quick Facts

  • Full Name Kobe Bean Bryant (Estate)
  • Born August 23, 1978 (Died January 26, 2020)
  • Nationality American
  • Primary Sources Investment Returns, Nike Deal, NBA Legacy

Biography

The Kobe Bryant Estate represents the ongoing financial legacy of the legendary NBA player who tragically died in 2020, encompassing his lifetime earnings, strategic investments, and posthumous business ventures managed for his family's benefit. During his playing career and after retirement, Bryant built substantial wealth through NBA salaries, endorsement deals with Nike and other brands, plus smart investments in companies like BodyArmor sports drink, which generated massive returns and continued to grow the estate's value after his passing.

Sources of Wealth

BodyArmor & Strategic Investments

~$400 Million

Major returns from early investment in BodyArmor sports drink company, which was sold to Coca-Cola for $5.6 billion in 2021, plus other strategic investments in technology companies, sports ventures, and business opportunities made during his lifetime.

Nike Endorsement & Brand Deals

~$150 Million

Ongoing value from lifetime Nike endorsement deal and posthumous releases of Kobe Bryant signature shoes and apparel, plus other brand partnerships and licensing agreements that continue generating revenue for the estate.

NBA Career Earnings & Real Estate

~$50 Million

Remaining value from $328 million in NBA career earnings, luxury real estate holdings, and other accumulated assets built during his 20-year Lakers career and business activities before his death.

Last Updated: January 3, 2025